Putting the “Social” in Social Media

Social media is all around us today and is a “must-have” when conducting business.  Recent studies have shown that people spend about 3 times as much time on social media sites (Facebook, Twitter, LinkedIn, etc) as they do checking their email.

However, when it comes to selling, we cannot forget that there is an undeniable human element to the whole thing.  That’s the focus on this article from Joanne Black at Salesopedia.  Social media can only take things so far – mainly, making the initial connection.  Here’s an excerpt:

There’s a saying in sales: Clients buy with emotion and justify with fact. If our clients don’t like us or don’t feel comfortable with us, they won’t buy from us. You can wow your clients with technology know-how now and try to win them over later, once they find out you’re honest and reliable. But the reality is you need people to start liking you within the first few seconds of your relationship. You need to start off on the right foot. Fancy gizmos won’t make that happen. But a trusted referral and a personal connection will.

Again, click HERE to read the full article.  So how is social media being used in your sales process?  Leave some comments below to let us know!