Tired of those cheesy role plays or activities in your typical training class? Apparently, you are not alone. Enter now ”video games as training mediums.”
This really should not be a surprise at all. One of the key trends when it comes to Selling in the Eye of the Storm is the fact that we have 4 generations of employees in the workforce. The youngest half of these, the Gen-Xer’s (born between 1965 and 1980) and the Millennial’s (born between 1980 and 1999) have grown up with video games.
Take that into account along with the fact that the video gaming industry saw $18 Billion in earnings in 2007, according to the NPD. Yes, that is “billion” with a “b”. The first day sales of Microsoft’s highly-anticiapted Halo 3 totaled $170 Million, grossing more in one day than Spider-Man 2′s opening weekend at the box office ($151 Million domestic opening) and more money than the last Harry Potter book on it’s first day.
What does this mean? It means that organizations will need to re-evaluate how they train if they want to keep up with their employees. TWL Corporation announced yesterday that they are acquiring a simulation software company to deliver “highly realistic and accurate skills training.” Cold Stone Creameries uses video games to teach employees portion control and customer service. Canon copier repair men have started playing games to simulate repairs to copiers using drag and drop techniques.
So how are you using technology to enhance your training? How are you staying relevant to the younger workers?
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