Email gets used alot during the sales process. And if you think about it, it’s really a great tool. You can reach more people with email, there’s not awkward small talk like on a phone call, and people hardly ever tell you “no” (though they can press that DELETE button).
We’ve talked about email previously, but sometimes following all of the email rules can keep a prospect from getting to know you and make them more likely to press DELETE than REPLY.
Kendra Lee over at SalesGravy wrote on article on how to get your personality to come out in your emails. Her main tips include:
- Mention a tidbit about yourself. One time I emailed a bunch of prospects during my birthday month and told them all it was my birthday that month! I got nearly a 100% reply rate and started a conversation with every one.
- Picture your prospect and write as if you already know him. You know what job your prospect has, so talk about something he can relate to.
- Make it easy to reply by suggesting a couple of times to talk. You’ve been friendly and now you’re eliminating the work in scheduling a time to talk. Of course he’s going to respond because you’ve given him a valuable reason to take you up on your offer.
She has a great example in the full article and points out that if you let your personality come out in your emails, you can see an 85% of your prospects to reply. Sounds good to me!
